Mor & Co. Law Firm
Privacy Policy
Terms and Use

Privacy Policy – Mor & Co. Law Firm

We (hereinafter, “the Firm”) are committed to protecting the privacy of users of the website we manage and operate (hereinafter, “the site”). In accordance with applicable law, Mor & Co. Law Firm, Reg. No. 515944122, publishes this policy regarding privacy protection on the site, and we undertake toward the user to comply with this policy.

The purpose of this policy is to explain the Firm’s practices regarding the privacy of users of the site and how the Firm uses information provided by users or collected during the use of the site.

For convenience, this document is written in masculine or feminine as applicable, but it is intended for all genders. All provisions apply equally to everyone.

General and Definitions

When using the site’s services, personal information may be provided or collected, such as name and contact details. This information is provided knowingly, for example when submitting an inquiry via a form on the site or through WhatsApp.

In addition, usage information and online identifiers are collected, such as IP address, cookie identifiers, pages viewed, and times of use.

For the avoidance of doubt: “Personal Information” is currently defined broadly as any data relating to an identified or identifiable person, including an online identifier such as an IP address and cookie identifiers.

The “Data Controller” is the organization that determines the purposes of processing personal information. For this document, the Data Controller is: Mor & Co. Law Firm, Reg. No. 515944122, email office@mor.law, telephone +972-2-500-1133 ext. 0.

“Processing” or “Use” of personal information means any operation performed on personal information, including receipt, collection, storage, review, analysis, adaptation, disclosure, transfer, or granting access.

Registration for Services and Provision of Information

If personal details are required when registering or submitting an inquiry on the site, the Firm will request only the information directly necessary to provide the service. At the time of collection, we will clarify, as applicable:

  • Whether the provision of information is mandatory by law or based on consent, and the consequences of not providing it.

  • The purposes of collection.

  • The recipients and purposes of disclosure.

  • The right of access under Section 13 of the Protection of Privacy Law, 1981, and the right of rectification under Section 14.

There is no legal obligation to provide information that is not required by law. Providing information is at the inquirer’s discretion; however, without it we may be unable to respond to the inquiry.

Database and Retention Periods

Data will be stored in the Firm’s database and under its responsibility as Data Controller. The following retention policy applies to the listed categories and will be updated as needed:

  • Contact-us inquiries.

  • Server logs.

  • Advertising identifiers and pixels for measurement and attribution.

  • Records of WhatsApp conversations in the LEADMECMS system.

The retention period for all of the above categories is between 90 and 360 days, after which deletion or anonymization will be performed in accordance with the Firm’s procedures.

Purposes of Use of Information

Information will be used only in accordance with this policy or as required by law, including in order to:

  • Enable the use of the site’s services and receive inquiries.

  • Contact you following an inquiry, including via WhatsApp / Messenger and click-to-call buttons.

  • Schedule meetings and provide legal services.

  • Provide support, maintenance, and improvement of the site.

  • Comply with legal requirements, regulations, and orders.

It is prohibited to process information collected unlawfully, without authorization, or in deviation from the authorization granted by the Data Controller.

Direct Electronic Marketing

The Firm does not conduct direct marketing. Contact will be made with individuals who approached us on their own initiative and requested that we contact them, including via the WhatsApp application or by direct telephone call. For information about the definition of “direct marketing,” please see the positions of the Israeli Privacy Protection Authority.

Disclosure of Information to Third Parties

The Firm will not transfer your personal details or information about your activity on the site to third parties except as detailed below and only to the extent necessary:

Processors that process information on our behalf as Data Controller:

  • LEADMECMS – management of inquiries and clients, including records of WhatsApp conversations.

  • payCall – PBX and click-to-call; a phone number provided via the service is retained for 90 days.

  • Advertising and measurement platforms: TikTok, Meta Ads, Google Ads – for measurement, attribution, and ad delivery. Remarketing may be enabled on the site via tags or pixels.

  • CDN such as Cloudflare – to improve performance and security.

A “Processor” is any external party to the Data Controller that processes information on its behalf. “Processing” includes any operation on personal information.

In addition, information may be disclosed as required by law or court order, or for the establishment, exercise, or defense of legal claims.

External processors are subject to obligations regarding information security, notification of security incidents, and periodic oversight.

Cookies and Similar Technologies

The site uses cookies and similar technologies for operation, security, measurement, attribution, and personalization. Cookies can be managed or blocked in your browser settings. It is clarified that online identifiers, including IP address and cookies, may constitute personal information under applicable law.

Cross-border Data Transfers

The site is hosted in Israel. However, the use of processors and certain technology vendors may involve processing on servers outside Israel. If a cross-border transfer of information occurs, it will be carried out in accordance with applicable law, including the relevant arrangements for information originating in the European Economic Area, where applicable.

Information Security

The Firm implements required procedures and measures for information security in accordance with law and the Privacy Protection Regulations (Data Security), 5777-2017. These include, among other things, implementing an information security procedure and a database definitions document, establishing and managing access permissions, control mechanisms and access logging, logging of security incidents and periodic review thereof, updating database systems, and securing network connections. We maintain supervision and oversight of processors handling information on our behalf as required by law. In the event of a severe security incident, we will act in accordance with the regulations, including prompt notification to the Authority where required. In addition to our legal obligations, the Firm strives for continuous improvement of security and control measures.

Compliance with the Legal Framework

The Firm acts in accordance with the Protection of Privacy Law and the Privacy Protection Regulations (Data Security). Following the entry into force of Amendment No. 13 to the Protection of Privacy Law, 1981, the Privacy Protection Authority has enhanced supervisory and administrative enforcement powers, including monetary sanctions. We act to ensure ongoing compliance with applicable law and the Authority’s guidelines.

User Rights

Every individual has the right to access personal information about them under Section 13 of the Protection of Privacy Law, and the right to request rectification of information that is incorrect or not up-to-date under Section 14. Requests to exercise rights may be sent to office@mor.law or by telephone at +972-2-500-1133 ext. 0. Requests for deletion will be examined in accordance with applicable law and its exceptions.

Disclaimers

The information on the site does not constitute, in any way, a substitute for legal advice and/or legal representation by an attorney. All information on the site is general in nature and does not constitute a legal opinion or qualified legal advice. Users should obtain professional advice before taking any legal or other action based on the information on the site. We bear no liability whatsoever toward readers and/or users of the site.

It is clarified that information published on the site should be approached with caution and critical judgment, especially where legal information is concerned. Responsibility for verifying the accuracy and correctness of materials appearing on the site lies with the users, and any reliance on the information is at the users’ sole discretion and responsibility.

We do not sponsor and do not express any opinion or position regarding the accuracy or correctness of statements, opinions, advice, or any other information presented on the site. The user declares that they are aware that any reliance on statements, opinions, advice, or any other information presented on the site is made at their sole discretion and responsibility.

The site as a whole, including all information appearing on it and materials accessible through it, is provided and made available to the user on an “As Is” basis. The Firm does not express any position and assumes no responsibility, expressly or impliedly, regarding:

  1. The information and materials on the site.

  2. Any damage caused or that may be caused due to the transmission of confidential or sensitive information via the site.

  3. Any damage caused or that may be caused due to a defect or malfunction in the software operating the site or access to the site.

Updates and Changes

We reserve the right, from time to time and at our sole discretion, to make changes to the site, services, and content, including updating or replacing the Terms of Use and this Privacy Policy. An updated version will be published on the site indicating the date of update. In the event of a material change, we will take appropriate measures to provide notice on the site and, where required by law, request renewed consent. Changes will apply from the date of their publication, unless stated otherwise. Continued use of the site after publication of updates constitutes consent thereto. It is recommended to review the Terms of Use and Privacy Policy from time to time. Nothing herein derogates from your rights under law.

Last updated: 14 August 2025

Contact Details

Data Controller: Mor & Co. Law Firm, Reg. No. 515944122
Email for privacy inquiries and rights requests: office@mor.law
Telephone: +972-2-500-1133 ext. 0

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